Learn the inner workings of retail professionals at MSFW’s Business Breakfast SeriesMelbourne’s retailers, designers, fashion industry leaders and marketers can access a wealth of business expertise at Melbourne Spring Fashion Week’s (MSFW) Business Breakfast Series, proudly presented by the Victorian Government and the City of Melbourne.
Running from Monday 30 August through to Friday 3 September, the seminars will be based on the “Good Book of Retail”; hosting knowledge-focused, educational forums, drawing together retail experts, brand managers, designers, creative industry business leaders and marketers.Volume 2010 begins with Chapter One which talks about Melbourne as a customer service city and examines how Melbourne ranks in human factors, what dynamics and innovations are changing business outlooks and how consumer driven culture can make a difference to success. Chapter Two focuses on the description of retail, examining consumer changes and new retail models. Chapter Three notes that caring is the latest fashion statement, asking how the new feel good retail hybrid manifests infashion and retail, and what role retail can play in social conscience. Chapter Four invites guests to collaborate, highlighting the benefits of sharing recourses to inspire and offer a different look at retail possibilities. While the final event – Chapter Five – is all about the unexpected, it also discusses the evolution of retail,highlighting the consumer’s power to embrace everything from new innovations to limited edition, bespoke, artisan and handmade products. City of Melbourne Acting Lord Mayor Susan Riley said “Fashion, retail and design are synonymous with Melbourne and its stylish reputation rests on our ability to generate ideas and creative energy.’’The MSFW Business Breakfast Series offers a great opportunity for people to harness our city’s ideas and creative energy and putthem to good use in their own business endeavours.” The events will be hosted by some of the city’s most well respected industry professionals, see the full list here.
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