MoMA’s annual photography series highlights four contemporary artists with new photography in 2010
U.S. Debut of Alex Prager’s Despair (2010) and Elad Lassry’s Untitled (2009) Marks the First Time Film Has Been Included in a New Photography Installation
New Photography 2010: Roe Ethridge, Elad Lassry, Alex Prager, Amanda Ross-Ho
September 29, 2010—January 10, 2011
The Robert and Joyce Menschel Gallery, third floor

NEW YORK, August 23, 2010—For New Photography 2010, The Museum of Modern Art highlights four artists in its annual showcase of significant recent work in contemporary photography. The exhibition is on view from September 29, 2010, through January 10, 2011, and features the work of Roe Ethridge, Elad Lassry, Alex Prager, and Amanda Ross-Ho, all of whom engage photography as a medium with fluid borders between editorial work, film, and art. Their pictures—shot in the real world, posed in the studio, or culled from pop culture and the movie industry—constantly shift contexts, often circulating from the magazine page to the wall. New Photography 2010 is organized by Roxana Marcoci, Curator, Department of Photography, The Museum of Modern Art.

Since its inception in 1985, the New Photography series has introduced the work of over 70 artists from 16 countries. The Museum continues this tradition of highlighting significant accomplishments in contemporary photography with this year’s edition featuring four artists and 36 works of photography and film.

“These artists engage in a kind of post-appropriative practice,” explains Ms. Marcoci. “If in the 1970s Richard Prince questioned notions of originality by rephotographing advertising images and presenting them as his own, this younger group of artists reinvest in photographic authorship, creating pictures that often exist simultaneously as commercial assignment and artwork. They recognize photography to be a fluid medium.”

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