T-post works a lot like a magazine subscription. Every five weeks, subscribers from over 50 countries receive a new issue/t-shirt in the mail. The offbeat news story is printed on the inside back of the shirt. And a graphic artistʼs interpretation of that news story is printed on the front. For subscribers, the comment “Nice shirt” now becomes an invitation to tell the story behind the design and create dialogue about an interesting world event.
More than just an innovative social brand, T-post is also an environmentally conscience one. To reduce waste, T-post is only sold online to subscribers using the principles of on demand manufacturing, i.e. making only what consumer’s want. Additionally, shirts are sweatshop-free, often organic, and printed with eco-certified inks.

For more information:
See their site here, their YouTube, and Facebook