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‘Eulda ‘06 and ‘07: European Logo Design Annual’. Eulda Books.

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Caroline McCurdy

The 2007 European Logo Design Annual (EULDA) promotes excellence in design by showcasing 201 logos from 33 European countries. The annual presents the different quality, trends and evolution that currently take place in brand identity development.EULDA is judged in a unique way. The judging procedure reflects how logos are perceived every day: the designers decide what to present to the clients, the clients decide what to present to the public, but ultimately it is always the public who decide if the brand is successful. The process begins with a selection of designers judging the entries, followed by ‘client’ and ‘public’ jurors.
The judges determine the entries based on criteria which includes the clear communication of message, originality and creativity, good graphic design and positive overall impression.

Country: Serbia
Design firm: Jovan Rocanov (Serbia) for Kaffeine Communications (Kiev, Ukraine)
Designer/s: Jovan Rocanov, Anna Timkov. Client: Consumer Society and Citizen Networks
Logo for the Consumer Society and Citizen Networks (Ukraine)

The winner of The EULDA ‘07 ‘Best of Europe’ was Jovan Rocanov and Anna Timkov from Serbia for the design for their client Consumer Society and Citizen Networks, a project which is designed to protect the rights of consumers. The design was selected for EULDA’s top award for its originality and design excellence.
Jovan Rocanov explains the concept of the design as ‘the most simple and distinct way to show protection in a context of consumption. As the result, I connected two very clear symbols: a bar code - as a symbol of consumption - and an umbrella - as a symbol of protection’.

Country: Germany
Design firm: KITATM Berlin | Visual Playground
Designer/s; Jens Lausenmeyer
Client: monopol records GmbH

Country: Poland
Design firm: Juice
Designer/s: Wojtek Piotrowski, Adam Tunikowski
Client: Moustache Film
Logo created for film production company based in Poland.

Country: Sweden
Design firm: Bedow Creative
Designer/s: Perniclas Bedow
Client: Snookerhallen i Stockholm AB

The 2007 EULDA Annual will be the last in its present form, as from 2008 it will be extended to a wider design community as WOLDA: The Worldwide Logo Design Annual. After 2 years in publication EULDA has become a significant publication in recognising European design talent, and this expansion to include entrants from non-european countries should see it continue as a showcase determining the world’s best brand design.

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