Revitalisation: Fine Print Identity

Looking to refresh its identity, print management firm Fine Print required a revitalisation that could effectively show off its printing techniques. Rachael Doherty reports.

Having worked with him before, Fine Print approached Creative Director Dan Pike of The Letter D, to create an ID that would represent its print process service through print promotions and on the web. Pike leveraged the concept behind the original logo—a reverse F represented by a scanned image of an old printer’s block—to come up with a solution that could integrate Fine Print’s services into the ID.